Treatt have been making the world taste better since 1886. Today, you can find them at the cutting edge of the global flavour and fragrance industry. To reflect the technology and expertise they use to deliver world-class ingredients, Treatt wanted to refresh their established branding, led by in-depth, industry-wide market research.
This new logo retains the essence of the original brand, but with the wordmark, product category lockups, and typography all updated to reflect the brand’s fusion of science and art. This concept is strengthened with a hero image for each product offering, showcasing everyday ingredients and making them the stars of the show.
2017 Campaign Marketing New Thinking Awards
Finalist
